You’ve likely learned how eye tracking technology has benefited people in the assistive community and medical field from our blog and other resources. However, many people in the business world are leveraging eye tracking technology to expand their reach in the...
Eye tracking technology can uncover helpful insights that benefit every business. Advertisers can take the guesswork out of conversion rate optimization by focusing on what matters most to consumers. According to one eye gaze study, using visual cues to guide website...
User experience (UX), designers leverage eye tracking technology to understand how people view websites. Eye tracking technology can reveal visitors’ actual experiences, not just their relayed accounts of them. By tracking eye movements, UX designers can see...
You have probably heard about the many ways eye tracking technology benefits the assistive community. But did you know that eye tracking technology offers major benefits to businesses looking to expand in the marketplace? Eye tracking technology can be harnessed to...
On our weekly blog, we have discussed numerous ways that eye tracking technology has benefited people in the assistive community and medical field. But did you know that eye tracking technology offers major benefits to businesses looking to expand in the marketplace?...
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