These days, companies are communicating directly with clients and customers on social media on a daily basis. Never before have customers been able to access information, reviews, testimonials, customer support, and much more with such ease. You have likely...
Eye tracking technology and heat maps can uncover surprising insights that benefit every business. These tactics take the guesswork out of conversion rate optimization by showing marketers exactly what matters most to consumers. Here are four important eye tracking...
Usability, or user experience (UX), designers are increasingly leveraging eye tracking technology to understand how people “see” the websites they create. That’s because, when it comes to research, the eyes don’t lie. A user’s relayed account of a website experience...
Psychologists have been using eye tracking to study the human mind since the early part of the 19th century, and businesses have been using it to reveal consumer behavior for well over a decade. And now, it seems that the federal government is finally catching up....
Eye tracking technology can be used in a number of applications, from assistive devices like the Eyegaze Edge to the cockpits of fighter jets. Eye tracking is also a powerful tool for research, as it allows honest insight, in real-time, into the subject’s thoughts and...
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