Even though our brains are designed to function in a chaotic world, focusing on just one issue at a time is becoming a greater challenge. In 2013, United Kingdom-based National Centre for Biotechnology Information found that the explosion of social media use...
Eye tracking technology and heat maps can take a lot of the guesswork out of creating a website that is user-friendly. For example, they can reveal useful insights into increasing conversions that can benefit every business. Here are three lessons marketing...
Usability, or user experience (UX), designers are increasingly leveraging eye tracking technology to understand how people “see” the websites they create. That’s because, when it comes to research, the eyes don’t lie. A user’s relayed account of a website experience...
Australians are wrestling with the idea of removing all branding from cigarette packaging, and eye tracking research is playing an important role in the outcome of the debate. Those against the removal of branding claim that doing so would infringe upon the...
Even as the weather gets cooler, travelers will still be hitting the airways for vacations and visits to friends and families. Thankfully, eye tracking technology is making strides to keep us safer as we fly. According to FCW, a publication covering the federal...
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