May is Better Speech & Hearing Month!

How does the Eyegaze Edge speech generating device improve communication in the home?

Families who come to LC Technologies Inc. for eye gaze communication solutions come to us as they are experiencing communication declines in the home with their loved ones. Since communication is a shared activity, not only do these declines impact the individual who has lost their voice, but greatly impact relationships with family members, caregivers and friends as well.
With declines in speaking ability before receiving […]

Measuring success at my first ATIA Conference with LC Technologies

It was the middle of winter and I was headed from freezing Virginia to sunny Florida! Not only was this my first time attending the annual Assistive Technology Industry Association’s (ATIA) conference, but I was in charge of leading LC Technologies team in demonstrating the Eyegaze Edge® and educating professionals and families on Eyegaze communication technology.

As an organization, ATIA’s mission is to “serve as a collective voice of the assistive technology industry to help ensure that the best products […]

Eye Tracking to Improve Airport Security

PlaneAs the weather gets warmer, more travelers will be hitting the airways for vacations and visits to friends and families. Thankfully, eye tracking technology is making strides to keep us safer as we fly. According to FCW, a publication covering the federal technology and business sectors, eye tracking technology can provide insight that could lead to safer airports.

 

Top federal research lab Sandia recently harvested airport security checkpoint imaging data from the Transportation Security Administration’s (TSA) routine operations and used it to […]

Eye Tracking Technology Lends a Hand to Tech Giants’ Legal Battle

MicrosoftLately we have heard a great deal about Apple’s battle with the FBI over privacy and data encryption. However, just a couple of years ago, two other tech giants were battling it out in the public eye – and eye tracking technology played a crucial part in the case.

 

In fact, eye tracking technology was called in to “testify” in a heated antitrust case. The Initiative for a Competitive Online Marketplace (ICOMP) commissioned an eye tracking study to show how Google […]

Do You Know How Eye Tracking Benefits Society?

AssistiveTechnologyIs eye tracking a technology that benefits people living with disabilities, by serving as their “voice” in their professional and private lives? Or is eye tracking technology a powerful marketing tool, allowing professionals to create better, clearer websites?

 

Eye tracking technology is both of these things, and so much more. Below, we cover four ways eye tracking is being applied across multiple industries and disciplines:

 

1. Eye tracking helps researchers determine the effectiveness of anti-smoking legislation. Did you know that Australians […]

Eye Tracking Shows What Really Goes On in the Minds of Athletes

NFL FootballFrom college football bowl games to the Super Bowl itself, this time of year is filled with games for sporting fans. The NBA is in full-swing, too, and March Madness is just around the corner. As spectators, we enjoy watching athletes use their highly-tuned skills to play games and win. But there is more going on, behind the physical feats of skill and strength.

 

When faced with the pressure of the world’s eyes upon you – not to mention the […]

Eye Tracking Technologies Sparks IT Interest in Young Girls

Girls TechEye tracking is becoming increasingly popular, as it is introduced in more medical studies and even consumer devices. This type of technology has numerous applications, and those outside the eye tracking industry are being introduced to this amazing technology for the first time.

 

The group Women in Information and Communication (WIC) is reaching out to high school students to encourage them to think about IT careers, and “cool” technologies like eye tracking are making their task a bit easier. WIC […]

Web User Experience Lessons Learned from Eye Tracking Studies

Heat MapEye tracking technology and heat maps can take a lot of the guesswork out of creating a website that is user-friendly. For example, they can reveal useful insights into increasing conversions that can benefit every business.

 

Here are three lessons marketing researchers have learned from eye tracking studies:

 

1. Use Fitts’s Law

 

While seemingly complicated at first glance, one of the fundamental lessons Fitts’s law communicates is that object “weight” (in the visual hierarchy) is a big determinant in […]

Eyegaze Research Shows How Infants Learn Language Skills

BabyResearchers are using eye tracking studies to reveal the way infants learn. The social interactions of babies contributes to their ability to learn language, according to a study by the Institute for Learning and Brain Sciences at the University of Washington. Researchers found that babies better learn language when interacting with people rather than through a video.

 

They found that 10-month-old babies who engage in more “gaze shifting” with a foreign language tutor showed an increase in brain response, […]

How Eye Tracking Technology is Helping Us Eat Healthier

In recent years, eye tracking technology has been employed for a variety of purposes, from assistive technologies to website optimization. However, eye tracking is also making us safer and healthier.

 

Marketers and psychologists can use eye tracking studies to determine the best way for information to be displayed on food nutrition labels. For example, eye tracking can show how people process the vast amount of visual information presented on food and drug labels. Researchers will trace eye movement to determine which design elements attract consumers’ attention and which ones they ignore. […]