Eye tracking technology offers amazing benefits in the field of assistive technology. Using eye movements, people with severely limiting disabilities can communicate and express themselves like never before. Many consumers will use eye tracking in their everyday lives...
Eye tracking technology has numerous applications, from research to assistive technology. Understanding where we focus our attention and for how long can help web designers and other system designers to create a user-friendly product. This blog post will cover the...
Before babies can talk, it’s hard for the adults in their lives to understand what they need and want. However, researchers at The Child and Baby Lab at Uppsala University in Sweden are using eye tracking technology to get a glimpse of infants’ thought processes long...
Eye tracking technology can reveal useful insights that benefit your business’s marketing strategy. Instead of guessing what matters most to consumers, this fascinating technology uncovers the tactics that convert website visitors into paying customers. Read on to...
Eye tracking technology is the growing field of monitoring what people do with their eyes, including what they choose to look at, how their eyes move, and how their visual activities behave. Eye tracking devices are the instruments that measure our eye behavior. For...
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