Like many specialized industries, the eye tracking tech world can feel small at times. Chances are, most of you have heard the buzz surrounding a recent product launch of a service promising insights into market research using eye tracking technologies.
But, providing heat maps of consumers’ eye movements is nothing new. This capability is built into most eye tracking software, including our own. Like most of our competitors, LC Technologies provides this data to our clients, but it is inherently limited; it is, after all, just a summary of eye movement patterns that have been recorded and displayed in a compelling image.
However, we take this simple heat map and put our own spin on it, in the form of unmatched academic and professional expertise and the kind of client follow-up you should expect from such a qualified research team. We are excited to announce our new Eyegaze Research services.
The Eyegaze Research team provides full-service consulting on user and task research, product design, and product evaluation. Our usability research staff members are all advance degreed and highly experienced Human Factors Engineers (Applied Psychologists) and Interaction Designers. The staff is active in the Human Factors Engineering, Interaction Design, and User Experience communities; have published numerous papers; are frequent speakers at professional conferences; and have held offices in the Human Factors and Ergonomics Society, the Association of Computing Machinery (ACM) Special Interest Group on Computer Human Interaction (SIGCHI), and the User Experience Professionals Association (UXPA). The research team is headed by a board certified Human Factors Engineer with over 30 years of experience.
When you work with us, you get so much more than simple heat maps displayed on a screen. The data gleaned from our eye tracker comes with the added value of a complete understanding of the physiology of vision and visual data processing. And, this is the point where you’ll clearly see the difference a team of Applied Psychologists can make. Our team understands eye tracking data. This understanding gives you an added edge – for example, in the form of an assessment of whether an event is a single occurrence or is likely to occur with your overall population. In other words, key insight you can use to improve your product and save your company time and money.
For decades, LC Technologies has built the world’s best eye tracking devices. Now, we are matching it with the world’s best research services. Our clients typically find they need to adjust their expectations – upwards – to match the level of service and academic insight our research team provides. Oh, and if you still want heat maps after our team performs our analysis and provides their finding, then we’ll throw them in for free.
Get in touch today to find out more about what makes LC Technologies different from the other guys, as well as how that difference can help keep you one step ahead of your competition.